For founders · The story only you can tell

You built something that will outlast you. Tell the story of how.

A guided conversation with a patient AI interviewer, in as many sittings as you like. The decisions only you remember, the risks that could have gone either way, the people who shaped everything. We turn it into a produced audio heirloom, yours to leave behind.

Start your story Produced audio · Done for you · Yours to keep forever

See a finished heirloom →Try the interviewer →

Ray, smiling in a navy work shirt in his workshop: the founder in our sample heirloom
Ray, 78 · Hartley Engineering Founded in a rented shed in 1978 See his heirloom → A sample heirloom. Ray is fictional; every real heirloom is private.

The balance sheets survive. The board papers survive. The reasoning behind every decision lives only in your memory.

Most of the people who carry your name forward will know what you built. Very few will understand how you thought, why you started, what you chose and what you gave up. That story doesn't pass on by itself. It has to be captured, deliberately, while you're here to tell it.

How it works.

Three unhurried steps. You do the talking; we do the rest.

You tell us a little

A short form after purchase: the chapter you'd most like to go deep on, anyone whose name should come up, and anything you'd rather approach carefully. Then you get a private link.

You have a conversation

The interviewer listens, follows the threads that matter and never rushes. Not the polished version, the real one. Stop whenever you like and carry on another day, on the web or, in Australia and the US, by phone.

We produce it, you share it

We master the audio and write it up as your story on a private heirloom page. You review it, suggest any corrections, and share it with the people who come after you.

What you keep.

Not a recording sitting in a folder. A finished heirloom, ready to listen to, read and pass on.

Your voice

Every word, professionally mastered so it sounds like you on a good day. Play it from the start, or jump straight to a chapter or a favourite moment.

Your story, written

A private heirloom page that tells it in chapters, with highlights, themes, a timeline of your life, family photos and, where the story suits it, painted illustrations. The full transcript comes as a Word document.

Yours to keep

Download the audio and transcript to keep forever. Share the private page with your family, and tell us about any names or spellings to fix before it's final.

No two founding stories are the same. A business built from nothing, a profession that became a calling, a risk taken at exactly the right moment. Whatever yours is, it belongs to everyone who comes after you. See a finished heirloom →

Emory University · Family Narratives Project

Children who know where they came from know who they are.

"We all feel stronger if we are part of a tapestry. One thread alone is weak, but woven into something larger, surrounded by other threads, is more difficult to unravel."
Professor Robyn Fivush, Emory University

Children and grandchildren who know the real story, including what was feared and hoped and chosen along the way, show measurably higher self-esteem, resilience, and sense of identity. The research is consistent. An Enduring Story preserves a life, and it shapes the people who inherit it.


Mike Boyd, host of The Business of Family

Mike Boyd
Host, The Business of Family

Mike Boyd · The Business of Family

Built from a decade of asking the questions most people never think to ask.

For a decade, Mike Boyd has been in conversation with founders, business builders and generational business families: first in private, and later on The Business of Family podcast, where dozens of those interviews have been published. The founders who tell the full story, out loud and properly for the first time, often describe it as one of the most meaningful things they've done. Not because of the recording. Because of what the telling reveals.

Everything he learned from those conversations, what to ask, when to wait, when to follow a thread, when to leave something alone, is built into the interviewer at the heart of Enduring Stories. It is not a generic chatbot with a list of questions. It is a guided conversation, built by someone who has spent years having them.

"The founders I've interviewed say the same thing afterwards: they didn't realise how much of the real story had never been said out loud until someone finally asked."Mike Boyd

One price, everything included.

As many conversations as you need. A lifetime worth keeping.

Enduring Stories

Up to five hours of conversation, across as many sittings as you like. Nobody is cut off mid-story.

  • A short form about you and what you'd love captured
  • Warm, unhurried conversations with our AI interviewer, at home, whenever suits you
  • Prefer the phone? In Australia and the US, we can call you on your landline or mobile at a time that suits. No computer or internet needed.
  • Professionally mastered audio, in chapters, to play and download
  • A private family page: your story in chapters, the moments worth hearing first, themes, a timeline, your photos and a dedication, with painted illustrations where the story suits them
  • A chance for the family to check names and spellings before it's final
  • The transcript as a Word document and the audio as an MP3, yours to keep
  • Three years of private hosting
  • Conversations are in English, with an Australian, American or British voice to choose from
  • Every heirloom checked by a person before it reaches you
 

One payment. No subscription.

Start your story

30-day money-back guarantee. If it isn't right for your family, tell us within 30 days and we'll refund you in full.

Giving it as a gift? After checkout you choose whether we email them a private link or you get them started yourself. They can start when they're ready.

For an in-person recording with several generations of the family, over one or two days: from US$25,000. Enquire about Legacy

Everything is private and belongs to your family. We do not use your family's recordings to train AI.

Your story is worth telling properly.

Most founders mean to tell it properly one day. We make it happen now: you talk, we do the rest.

Start your story

Done for you, now. Not “one day”.