For founders · The story only you can tell

You built something that
will outlast you. Tell the story
of how.

An Enduring Story is a guided life story interview — capturing your founding story in your own words, before the texture of it fades. The decisions only you remember, the risks that could have gone either way, the people who shaped everything. Produced audio and a crafted written narrative, yours to leave behind.

Preserve this story Produced audio · Written narrative · Yours to keep forever Hear the AI interviewer →

The balance sheets survive. The board papers survive. The reasoning behind every decision — the thinking that made it all possible — lives only in your memory.

Most of the people who will carry your name forward know what you built. Very few will ever understand how you thought, why you started, what you chose and what you gave up. That story doesn't transfer on its own. It has to be captured, deliberately, while you're still here to tell it.

What you receive.

01

The Interview

A guided conversation, warm and unhurried, designed to draw out the full story — not the polished version, the real one. The doubt that preceded the conviction, the people who helped and the ones who didn't, the chapter nobody has ever properly asked about. Some of the best stories begin with a tangent.

02

Produced Audio

Your voice, your cadence, your pauses — professionally edited into an audio recording that captures you exactly as you were. Conducted via web interview or by phone, wherever you're most at ease. The version that will matter most in fifty years.

03

Written Narrative

A crafted written account drawn from the interview — chapters and short stories, not a transcript. Shaped by the arc of what you built and the life you lived building it. Written to be read, and reread, by the generations who come after you.

04

Your Story, Privately Kept

Audio recording and written narrative delivered to a secure private link. Yours to download, share and keep forever. Also available as a private podcast feed — accessible in Apple Podcasts, Spotify, or any podcast app. Never listed publicly.

No two founding stories are the same. Yours might be a business built from nothing, a profession that became a calling, a risk taken at exactly the right moment. Whatever it is, it belongs to everyone who comes after you. And most of it has never been properly told.

Emory University · Family Narratives Project

Children who know where they came from know who they are.

"We all feel stronger if we are part of a tapestry. One thread alone is weak, but woven into something larger, surrounded by other threads, is more difficult to unravel."
— Professor Robyn Fivush, Emory University

Children and grandchildren who know the real story — not just the facts, but the interior of it, what was feared and hoped and chosen — show measurably higher self-esteem, resilience, and sense of identity. The research is unambiguous. It isn't sentiment. It's the stories themselves that do the work. An Enduring Story doesn't just preserve a life. It shapes the people who inherit it.

How it works.

01

We learn about your story

A short intake form asks about your life and the story you'd most like captured — the chapter you want to go deep on, anyone whose name should come up, anything you'd prefer to approach carefully.

02

You sit down for the interview

You receive a private link and can begin whenever the time is right. The conversation is led by an AI interviewer that's patient, unhurried, and designed to draw out the real story. No fixed script. You can stop and return at any time.

03

The story is shaped

The raw conversation is carefully edited and shaped — high-quality audio produced to preserve your voice exactly as it was, and a written narrative crafted to be read and reread by the people who follow.

04

The heirloom is delivered

Audio and written narrative delivered privately to a secure link. Yours to download, share and keep. Have a deadline — a milestone anniversary, a family gathering, an occasion in mind? Tell us at the start and we'll do our best to work back from it.

Mike Boyd · The Business of Family

He has spent a decade asking the questions most people never think to ask.

As host of The Business of Family podcast, Mike Boyd has conducted dozens of published interviews and hundreds more private, unpublished conversations with some of the world's most interesting founders, business builders, and the advisors who've sat with them through their most defining moments.

The most valuable part of every conversation was never the strategy. It was always the human story underneath it — the reasoning, the doubt, the decisions that shaped everything. The part that almost never makes it into any official account of what was built.

What he came to understand is that the founders who sit down and tell the full story — who say it out loud, properly, for the first time — often describe it as one of the most meaningful things they've done. Not because of the recording. Because of what the telling reveals. Enduring Stories is built on that understanding.

Everything Mike has learned from those conversations — what to ask, when to wait, when to follow a thread, when to leave something alone — is built into the AI interviewer at the heart of Enduring Stories. It is not a generic chatbot. It is the distilled craft of hundreds of hours of founder interviews, made available so that every founder can have one.

"The founders I've interviewed who've done this say the same thing afterwards: they didn't realise how much of the real story had never been said out loud until someone finally asked."— Mike Boyd

An investment in what endures.

One conversation. A lifetime worth keeping.

30-day money-back guarantee. We're confident you'll love it.

Essential
$800
  • Tailored pre-interview intake
  • Warm, unhurried AI-guided voice interview, on the web
  • Up to 90 minutes of finished audio, across as many sessions as you'd like
  • Private heirloom web page, hosted for 3 years
  • Chaptered transcript with hand-picked audio highlights from the interview's most resonant moments
  • Audio download to keep, share and hand down forever
Buy Now
Heirloom
Most popular
$1,500
Everything in Essential, plus:
  • Extended interview, up to 5 hours of finished audio across multiple sessions
  • Phone interview option: no computer or internet required
  • A crafted written narrative of chapters and short stories, drawn from the interview
  • Private podcast feed, password-protected, in Apple Podcasts, Spotify or any podcast app
  • Priority production and premium support
Buy Now
Legacy
From $25,000USD
Bespoke. By application.
  • Up to two days of in-person, on-site recording with your family
  • Multi-generation capture. Central family voices, preserved together.
  • A crafted written narrative drawn from days of conversation. A private digital home for the family archive, with voices, photos and stories in one place.
  • White-glove production with negotiated custom requirements
Enquire

All materials are private and belong entirely to you and your family. Your podcast feed is password-protected and will never be listed on any public directory. If you have a deadline — a milestone anniversary, a leadership transition, a family gathering — tell us when you begin and we'll do our best to work back from it.

The story only you can tell
won't keep forever.

You already know this story matters. The only question is whether it gets captured while there is still time to do it well.

Preserve this story