Family enterprise · The story that holds it together

Your family has built more than a business. The story behind it deserves to be told.

A guided conversation with a patient AI interviewer that captures the life and thinking of the person who shaped your family's direction: the values, the decisions, the reasoning behind what was built and what they hoped it would become. Not a corporate history. The human story, in their own voice.

Start their story Produced audio · Done for you · Yours to keep forever

See a finished heirloom →Try the interviewer →

Ray, smiling in a navy work shirt in his workshop: the founder in our sample heirloom
Ray, 78 · Hartley Engineering Founded in a rented shed in 1978 See his heirloom → A sample heirloom. Ray is fictional; every real heirloom is private.

Your family has governance documents, advisors and a succession plan. It almost certainly doesn't have the story of why any of it was built.

Enterprising families invest heavily in structures: family offices, holding companies, constitutions, charters. Almost none of it captures the thinking of the person who started it. How they saw risk. What they were trying to preserve. What they hoped the family would become. In most families, that story has never been captured at all.

How it works.

From gift to heirloom in three unhurried steps. You do the giving; we do the rest.

You tell us who it's for

A short form after purchase: who they are, the chapter of their life or the enterprise you'd like to go deep on, and anything sensitive to handle with care. We send them a private link, or you can hand it to them yourself.

They have a conversation

The interviewer listens, follows the threads that matter and never rushes. The values behind every major decision, the reasoning that never made it into a governance document. They can stop whenever they like and carry on another day, on the web or, in Australia and the US, by phone.

We produce it, you share it

We master the audio and write it up as their story on a private heirloom page. The family reviews it, suggests any corrections, and keeps it for the generations who inherit the responsibility.

What your family keeps.

Not a recording sitting in a folder. A finished heirloom, ready to listen to, read and pass on.

Their voice

Every word, professionally mastered so it sounds like them on a good day. Play it from the start, or jump straight to a chapter or a favourite moment.

Their story, written

A private heirloom page that tells it in chapters, with highlights, themes, a timeline of their life, family photos and, where the story suits it, painted illustrations. The full transcript comes as a Word document.

Yours to keep

Download the audio and transcript to keep forever. Share the private page with the family, and tell us about any names or spellings to fix before it's final.

Enterprising families accumulate a great deal: businesses, assets, relationships, responsibilities. Almost none of them keep a proper account of the person whose judgement and values made all of it possible. That is what an Enduring Story captures. See a finished heirloom →

Emory University · Family Narratives Project

Children who know where they came from know who they are.

"We all feel stronger if we are part of a tapestry. One thread alone is weak, but woven into something larger, surrounded by other threads, is more difficult to unravel."
Professor Robyn Fivush, Emory University

Children and grandchildren who know their family stories, including what was feared and hoped and chosen along the way, show measurably higher self-esteem, resilience, and sense of identity. The research is consistent. For a next generation inheriting a complex family enterprise, understanding the values behind it is the foundation everything else is built on.


Mike Boyd, host of The Business of Family

Mike Boyd
Host, The Business of Family

Mike Boyd · The Business of Family

Built from a decade in conversation with the families most people never hear from.

For a decade, Mike Boyd has been in conversation with patriarchs and matriarchs of business families, the next generation trying to understand what they're inheriting, and the advisors who serve them: first in private, and later on The Business of Family podcast, where dozens of those interviews have been published. The pattern he kept seeing: enormous effort spent on structures, almost none in the story of the person who created the conditions for all of it. Family charters that captured the rules, and almost nothing that captured the reasoning.

Everything he learned from those conversations, what to ask, when to wait, when to follow a thread, when to leave something alone, is built into the interviewer at the heart of Enduring Stories. It is not a generic chatbot with a list of questions. It is a guided conversation, built by someone who has spent years having them.

"Family constitutions capture what a family has decided. An Enduring Story captures why, and that is what binds a family together across generations."Mike Boyd

One price, everything included.

As many conversations as they need. A lifetime worth keeping.

Enduring Stories

Up to five hours of conversation, across as many sittings as they like. Nobody is cut off mid-story.

  • A short form about who they are and what you'd love captured
  • Warm, unhurried conversations with our AI interviewer, at home, whenever suits them
  • Prefer the phone? In Australia and the US, we can call them on their landline or mobile at a time that suits. No computer or internet needed.
  • Professionally mastered audio, in chapters, to play and download
  • A private family page: their story in chapters, the moments worth hearing first, themes, a timeline, your photos and a dedication, with painted illustrations where the story suits them
  • A chance for the family to check names and spellings before it's final
  • The transcript as a Word document and the audio as an MP3, yours to keep
  • Three years of private hosting
  • Conversations are in English, with an Australian, American or British voice to choose from
  • Every heirloom checked by a person before it reaches you
 

One payment. No subscription.

Start their story

30-day money-back guarantee. If it isn't right for your family, tell us within 30 days and we'll refund you in full.

Giving it as a gift? After checkout you choose whether we email them a private link or you get them started yourself. They can start when they're ready.

For an in-person recording with several generations of the family, over one or two days: from US$25,000. Enquire about Legacy

Everything is private and belongs to your family. We do not use your family's recordings to train AI.

The reasoning behind it, captured now.

Most families mean to record why it was built one day. We make it happen now: you give it, they talk, we do the rest.

Start their story

Kept for the generations who inherit it.