Family enterprise · For the story that holds everything together

Your family has built
more than a business.
The story behind it all deserves to be told.

An Enduring Story captures the life and thinking of the person who shaped your family's direction — the values, the decisions, the reasoning behind what was built, how it was run, and what they hoped it would become. Not a corporate history. The human story that holds it all together. In their own voice.

Preserve this story Produced audio · Written narrative · Yours to keep forever Hear the AI interviewer →

Your family has governance documents, advisors, and a succession plan. It almost certainly doesn't have the story of why any of it was built in the first place.

Enterprising families invest enormously in structures — family offices, holding companies, constitutions, charters. Almost none of it captures the thinking of the person who started it. How they saw risk. What they were trying to preserve. What they hoped the family would become. That story is the most valuable thing you have. And in most families, it has never been captured at all.

What you receive.

01

The Interview

A guided conversation designed to draw out the full story — the values and vision that drove every major decision, the reasoning behind what was built and how it was structured, the chapter that never made it into any governance document. Warm, unhurried, and entirely private.

02

Produced Audio

Their voice, their cadence, their pauses — professionally edited into an audio recording that captures the person exactly as they were. Conducted via web interview or by phone, wherever they're most at ease. The version that will matter most in fifty years.

03

Written Narrative

A crafted written account drawn from the interview — chapters and short stories, not a transcript. Shaped by the arc of a life and the arc of what they built across it. Written to be read, and reread, by the generations who will inherit the responsibility of carrying it forward.

04

Your Story, Privately Kept

Audio recording and written narrative delivered to a secure private link. Yours to download, share and keep forever. Also available as a private podcast feed — accessible in Apple Podcasts, Spotify, or any podcast app. Never listed publicly.

Enterprising families accumulate a great deal — businesses, assets, collections, relationships, responsibilities. The one thing almost none of them accumulate is a proper account of the person whose judgment, values, and vision created the conditions for all of it. That is what Enduring Stories captures.

Emory University · Family Narratives Project

Children who know where they came from know who they are.

"We all feel stronger if we are part of a tapestry. One thread alone is weak, but woven into something larger, surrounded by other threads, is more difficult to unravel."
— Professor Robyn Fivush, Emory University

Children and grandchildren who know their family stories — not just the facts, but the interior of them, what was feared and hoped and chosen — show measurably higher self-esteem, resilience, and sense of identity. The research is unambiguous. It isn't sentiment. It's the stories themselves that do the work. For a next generation inheriting a complex family enterprise, understanding the values and vision behind it isn't just meaningful. It's the foundation everything else is built on.

How it works.

01

You tell us who this is for

After purchase, a short intake form asks about the person being interviewed — the story you most want captured, the chapter of their life or enterprise you'd like to go deep on, anything sensitive to navigate carefully, and whether there's an occasion in mind.

02

They sit down for the interview

They receive a private link and can begin whenever the time is right. The conversation is led by an AI interviewer that's patient, unhurried, and designed to draw out the real story. No fixed script. They can stop and return at any time.

03

The story is shaped

The raw conversation is carefully edited and shaped — high-quality audio produced to preserve their voice exactly as it was, and a written narrative crafted to be read and reread by the family members who follow.

04

The heirloom is delivered

Audio and written narrative delivered privately to a secure link. Yours to download, share and keep. Have a deadline — a significant birthday, a generational transition, a family council gathering? Tell us at the start and we'll do our best to work back from it.

Mike Boyd · The Business of Family

He has spent a decade in conversation with the families most people never hear from.

As host of The Business of Family podcast, Mike Boyd has conducted hundreds of conversations with patriarchs and matriarchs of business families, the next-generation members trying to understand what they're inheriting, and the advisors — lawyers, family office professionals, family business consultants — who serve them across generations.

The pattern he kept seeing was the same: enormous investment in structures, almost none in the story of the person who created the conditions for all of it. Family charters that captured the rules. Almost nothing that captured the reasoning. Governance documents written by advisors. Almost nothing written by the person themselves.

Enduring Stories fills that gap — not as a governance tool, but as something more durable: a direct, personal account of who this person was, how they thought, and what they were trying to build. In their own voice.

Everything Mike has learned from those conversations — what to ask, when to wait, when to follow a thread, when to leave something alone — is built into the AI interviewer at the heart of Enduring Stories. It is not a generic chatbot. It is the distilled craft of hundreds of hours of family-business interviews, made available so that every business family can have one.

"Family constitutions capture what a family has decided. An Enduring Story captures why — and that is the thing that actually binds a family together across generations."— Mike Boyd

An investment in what endures.

One conversation. A lifetime worth keeping.

30-day money-back guarantee. We're confident you'll love it.

Essential
$800
  • Tailored pre-interview intake
  • Warm, unhurried AI-guided voice interview, on the web
  • Up to 90 minutes of finished audio, across as many sessions as you'd like
  • Private heirloom web page, hosted for 3 years
  • Chaptered transcript with hand-picked audio highlights from the interview's most resonant moments
  • Audio download to keep, share and hand down forever
Buy Now
Heirloom
Most popular
$1,500
Everything in Essential, plus:
  • Extended interview, up to 5 hours of finished audio across multiple sessions
  • Phone interview option: no computer or internet required
  • A crafted written narrative of chapters and short stories, drawn from the interview
  • Private podcast feed, password-protected, in Apple Podcasts, Spotify or any podcast app
  • Priority production and premium support
Buy Now
Legacy
From $25,000USD
Bespoke. By application.
  • Up to two days of in-person, on-site recording with your family
  • Multi-generation capture. Central family voices, preserved together.
  • A crafted written narrative drawn from days of conversation. A private digital home for the family archive, with voices, photos and stories in one place.
  • White-glove production with negotiated custom requirements
Enquire

All materials are private and belong entirely to your family. Your podcast feed is password-protected and will never be listed on any public directory. If you have a deadline — a significant birthday, a generational transition, a family gathering — tell us when you begin and we'll do our best to work back from it.

The person who built all of this
won't be here forever.

You already know this story matters. The only question is whether it gets captured while there is still time to do it well.

Preserve this story